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"All I can say is THANK YOU! I have been with you guys for the last 6 months and have made over $75,000!!! Becuase of your help I am now able to bet on sports for a living. I do what I want, when I want and don't have to answer to ANYONE!! Using your service is the BEST decision I have EVER made!!!!"
Larry Blevins - Phoenix, AZ

Focus on Growing Your Business

Want to know the key to success as a bookmaker? You need to be able to focus on the key aspects of your business, while outsourcing everything else. You canít do everything on your own.

Thankfully, a pay per head (PPH) company will help grow and handle nearly all tasks for you at a low cost.

On average, a per head service will charge $10/head per week. So, if you have 10 players, youíll pay $100 weekly. Bookies only pay the fee for a player when that player has made at least one wager.

By partnering with a PPH to handle the technology, customer service and odds, youíre going to be able to offer a better wagering experience and focus on growing your business.

Marketing Strategies for Online Bookies

Iím going to assume that youíve already exhausted local marketing opportunities.

Depending upon where you live and how large your social circle is, local marketing isnít always a viable way to grow your bookie. Today, weíre going to discuss online marketing strategies.

Here are the best ways to market your bookie online:

● Social Media: Some social media websites restrict gambling ads, but you should make sure you have a presence on Twitter, Instagram, Facebook, LinkedIn and YouTube.

Twitter may not be the biggest social media website, but itís great for bookies to utilize, as there are a lot of sports bettors using the network. Itís a great way to connect with sports bettors.

Another benefit of social media is that you can market your bookie for free.

● Content Marketing: If you havenít heard of this term before, Google ďContent MarketingĒ and read some in-depth guides on what it entails. Itís one of the top marketing strategies.

Essentially, content marketing is where you develop content (guides, infographics, videos, etc.) with the goal of sharing the content across the web. While content marketing can potentially be free, a lot of gambling websites with targeted traffic will require a payment to publish your content.

Your goal is to perform outreach marketing to find suitable websites willing to publish your content.

● Email Marketing: You should work on building an email marketing list. There are thousands of case studies offering ideas on how to obtain emails from your target audience.

If youíre knowledgeable about sports betting, which you should be as a bookie, you could write an in-depth eBook detailing exactly how to bet on sports and what bet types are available.

Not only will this eBook help your current clients, but you can use the eBook to build your email list. You can give away the eBook and in return interested parties subscribe to your email list.

Once you build up your email list, you can market ongoing promotions at your bookie.

Never Stop Marketing

Growing your online sportsbook is entirely up to you. No one is going to hand you a player list with active bettors. You have to always be marketing your bookie to your target audience.

Let the PPH handle the mundane tasks, while you focus on the marketing.

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