"All I can say is THANK YOU! I have been with you guys for the last 6 months and have made over $75,000!!! Becuase of your help I am now able to bet on sports for a living. I do what I want, when I want and don't have to answer to ANYONE!! Using your service is the BEST decision I have EVER made!!!!" Larry Blevins - Phoenix, AZ
Focus on Growing Your Business
Want to know the key to success as a
bookmaker? You need to be able to focus on the key aspects of your business,
while outsourcing everything else. You can’t do everything on your own.
On average, a per head service will
charge $10/head per week. So, if you have 10 players, you’ll pay
$100 weekly. Bookies only pay the fee for a player when that player has made at
least one wager.
By partnering with a PPH to handle the
technology, customer service and odds, you’re going to be able to offer a
better wagering experience and focus on growing your business.
Marketing Strategies for Online Bookies
I’m going to assume that you’ve already
exhausted local marketing opportunities.
Depending upon where you live and how
large your social circle is, local marketing isn’t always a viable way to grow
your bookie. Today, we’re going to discuss online marketing strategies.
Here are the best ways to market your
bookie online:
● Social
Media: Some social media websites restrict gambling
ads, but you should make sure you have a presence on Twitter, Instagram,
Facebook, LinkedIn and YouTube.
Twitter may not be the biggest social
media website, but it’s great for bookies to utilize, as there are a lot of
sports bettors using the network. It’s a great way to connect with sports
bettors.
Another benefit of social media is that
you can market your bookie for free.
● Content
Marketing: If you haven’t heard of this term before,
Google “Content Marketing” and read some in-depth guides on what it entails.
It’s one of the top marketing strategies.
Essentially, content marketing is where
you develop content (guides, infographics, videos, etc.) with the goal of
sharing the content across the web. While content marketing can potentially be
free, a lot of gambling websites with targeted traffic will require a payment
to publish your content.
Your goal is to perform outreach
marketing to find suitable websites willing to publish your content.
● Email
Marketing: You should work on building an email
marketing list. There are thousands of case studies offering ideas on how to
obtain emails from your target audience.
If you’re knowledgeable about sports betting, which you
should be as a bookie, you could write an in-depth eBook detailing exactly how
to bet on sports and what bet types are available.
Not only will this eBook help your
current clients, but you can use the eBook to build your email list. You can
give away the eBook and in return interested parties subscribe to your email
list.
Once you build up your email list, you
can market ongoing promotions at your bookie.
Never Stop Marketing
Growing your online sportsbook is
entirely up to you. No one is going to hand you a player list with active
bettors. You have to always be marketing your bookie to your target audience.
Let the PPH handle the mundane tasks,
while you focus on the marketing.
More information at:
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